fawne.: La Biosthetique

The Paris hair care company La Biosthetique partners again with Vancouver based fashion stylist Gian Carlo Umahon from Lady Fashion Style for a show last night held on the Britannia from Harbour Cruises & Events.

"La Biosthétique Paris stands for highly effective premium cosmetic products."

For over 50 years La Biosthetique has been a family owned company, and prides themselves on being environmentally friendly using natural raw materials as well as guaranteeing the 'highest degree of tolerability'. La Biosthetique originated in Paris by a French biochemist by the name of Marcel Contier, who developed products that were 'pure, natural and effective'. The brand travels the world showcasing their newest collections, and can now be found in the following countries: Austria, Benelux, Denmark, France, Great Britain, Italy, Spain, Switzerland, Asia, America, Canada, Eastern Europe, and Russia.

Gian Carlo is the brilliant mind and stylist behind Lady Fashion Style which specializes in personal styling, fashion show styling/ production, visual merchandising, model development, fashion editorial, commercial and much more. Gian Carlo was hired on by La Biosthetique (Tom; business partner, Marc Reise; creative director & Anna Reise; lead makeup artist) to do all the fashion styling for their show here in Vancouver BC on Sunday April 13th, 2014 as well as the show that was held in September 2013. The team at La Biosthetique pitches their vision and theme to Gian Carlo, and from that point Gian Carlo is able to incorporate his creative genius and visions into the show.

For this show Gian Carlo brought in fashion styles from international company Ever New, Vancouver based fashion designer RozeMerie Cuevas from Jacqueline Conoir, NEW fashion designer Franz Patrick Albana from 40Decibels, and jewellery designer Carolyn Bruce from The Painted Cookie. Gian Carlo also brought on Vancouver base fashion student, designer, and stylist Jerome Insorio from Label Deficiency to help pull, fit and style for the show, as well as myself (fashion student, upcoming designer, and stylist) to help with wardrobe , dressing, and final looks.

Gian Carlo and Jerome really were able to bring La Biosthetique’s vision to life with their day to night looks, as well as the punk segment, and the surprise finale staring Franz Patrick Albans’s designs from his company 40Decibels.

The show, like everything else in life had a few glitches, but if I must say so myself the styling was perfect and the brands were well represented. It was an absolute pleasure to work with Gian Carlo, the La Biosthetique team, and the brilliant designers behind 40Decibels and The Painted Cookie.

I have attached a few different photos from the show, as well as links to all brilliant people who helped to make the show a success.